Solutions

Powerful expertise for retailers and suppliers

 

Utilizing shopper data to develop an effective and sustainable customer-centric approach is the key to growth for both retailers and suppliers. It allows you to deliver what the customer wants, at the right time, through the right channel and at the right price.

 

An in-depth understanding of your consumers is the foundation of real-time decisions and relevant, personalized communication. Add effective measurement and automated processes to successfully operate within the omni-channel environment.

 

We can give you the power to gain a competitive advantage in a fast-changing market. Delivering solutions to optimize, personalize and collaborate, we are able to improve your category management and increase promotional ROI.

 

emnos offers the expertise, processes, platforms and support services you need.

Category Growth

Optimizing your category business to drive growth & revenue

Manage and refine  your categories; make better commercial decisions; generate growth; and build exceptional customer loyalty.

We are committed to a data-driven and customer-centric approach to:

Category Strategy

Define and deploy the most effective and appropriate strategy for each of your categories based on how your customers shop. By understanding what, why and how people buy, what influences their behavior and what earns their loyalty, it is possible to create more relevant shopping experiences.

Category Diagnosis powered by emnos Analyzer and emnos Navigator

Identify specific KPIs relevant to category growth or other areas such as marketing with a full diagnosis of all your data sources. Act on recommendations based on performance within the key business levers of price, promotion and assortment. emnos Analyzer not only turns shopper data into actionable customer insights in minutes, but also serves as a powerful vendor collaboration platform - speaking the same language makes it easier to drive monetization, resulting in more relevant and rewarding offers. An intelligent solution which streamlines data to support a quick decision, emnos Navigator helps find specific solutions to typical business questions. It automatically monitors and highlights any unusual trends in KPIs and simulates different scenarios to develop propositions which can be implemented immediately.

Promotions powered by emnos PromoBalancer

Create a customized program of mixed campaigns devised to meet specific business objectives. We have formulated a three step method of establishing how much to invest where; which promotions should be cut down; and where to expand activities – resulting in an ideal balance of mass promotions and more targeted communication.  emnos PromoBalancer provides a strategic framework for planning integrated communications and includes: a central hub for monitoring and developing both mass and targeted campaigns; campaign calendar and results; nomination workflow; and offer recommendations.

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Assortment powered by emnos Assorter

Apply our proprietary methodology to develop the optimum assortment and recommend the right products for the relevant store location, format or clusters.  Using customer insights, the product range can be adapted to give shoppers what they need and want – catering for any significant differences in store type, customer profile and category or brand preference.  Using advanced customer-centric algorithms to define category needs units and identify appropriate assortments down to individual store level, emnos Assorter supports all stakeholders in delivering appropriate decisions and strategies.

Pricing

Behavioral insights give a clear indication of what customers are prepared to spend overall or on a specific item or brand.  They also show how shoppers respond (or not) to price changes and promotions. Using this data, the most appropriate price level for each product can be recommended.

Shelf Layout powered by emnos Ranger

Design a macro shelf layout at store and category level to optimize all available space. Every shelf should maximize the sales opportunity and satisfy individual customer needs. emnos Ranger defines product groupings based not only on product attributes but, more importantly, on how people shop. Identify customer needs and understand how product groups perform in terms of sales and loyalty – as well as receiving the insight needed to support critical decisions such as changing shelf layout to make it easier to shop the category.

Collaboration – a win win approach

Co-operation between retailer and supplier has been proven to offer mutual benefits including better efficiency, cost cutting and exceeding customer expectations.  Complementary skills and knowledge support category growth; a joint approach also has a positive impact on promotional planning and merchandizing; and a collaborative relationship is crucial in terms of shopper satisfaction.

emnos helps to initiate and drive the process by providing the expertise and sophisticated solutions needed to generate in depth insights from raw data.  We often also act as a valuable intermediary, ensuring everyone is working towards the same end.

Personalized Communication

Engaging customers through relevant real-time content & offers

Bespoke communication increases relevance for the consumer so targeting should not be about media choices, but about people – what they need and how they shop.  We leverage deep customer insights to support personalized experiences across all touch points and generate a measurable impact on revenue and loyalty.

 

Rooted in the primary importance of customer needs, our approach encompasses areas such as:

1. Customer & Program Strategy

We deliver a strategic framework for setting up or improving targeted marketing campaigns designed to increase customer loyalty and expenditure. Our strategy services also include pilot schemes and ongoing project management.

2. Allocation

Delivering offer and content information and optimizing campaigns in real-time.

Once all content and offers are sourced, they must be matched to customers.

3. Sourcing

Simplifying the complex process of content or offer sourcing and enabling it to be examined, and modified.  A platform for collaboration between the retailer and the supplier can be established.  A new way to review, modify, approve and understand the potential impact of changes – eliminating manual tracking of offers and endless email traffic.

4. Recommendations

Identifying the right content and/or promotions using multiple data sources to establish needs and relevance. Combining specific product choice data with longer term, historical buying patterns, enables the assignment of individual recommendations for each customer or predefined groups of customers.

5. Execution

Implementing an end-to-end automated process which distributes personalized offers or content in real-time to management platforms and/or other suppliers.

6. Measurement

Campaign reporting, test & learn, long term value measurement and emnos internal learning. Automated process supports real-time optimization plus planning and strategic development.

Collaboration – a win win approach

Co-operation between retailer and supplier has been proven to offer mutual benefits including better efficiency, cost cutting and exceeding customer expectations.  Complementary skills and knowledge support category growth; a joint approach also has a positive impact on promotional planning and merchandizing; and a collaborative relationship is crucial in terms of shopper satisfaction.

emnos helps to initiate and drive the process by providing the expertise and sophisticated solutions needed to generate in depth insights from raw data.  We often also act as a valuable intermediary, ensuring everyone is working towards the same end.

A clear perspective

 

We approach everything by standing back to gain an overall perspective and looking at your business through the eyes of the consumer.  This is based on:

Operational Support Framework Strategic Platform Technological Engine Analytical

Operational Support

We empower clients with a comprehensive programme of training services and technical support. This ensures you can continue to produce the necessary data and insights required to operate your business from the customers’ point of view.

Strategic Framework

We help you develop the right strategy and processes to leverage insights and apply them to your individual business. We work with you to assess and evaluate your operation and understand your particular challenges and goals. This enables the implementation of a customer-centric vision, business case and roadmap for success – and creates measureable value.

Technological Platform

The emnos Software-as-a-Service products are designed to help retailers and suppliers make better business decisions. Delivering actionable customer analysis and in-depth insights in real time, they are used globally by brand executives and retail experts. Standardized, configurable and easy to use, this SaaS platform enables you to independently control the process and extract insights as required – and also supports user collaboration. It can be integrated into your own system via APIs.

Analytical Engine

At the heart of all our projects is an analytical engine which enables transactional, behavioral and contextual data to be transformed into meaningful insights. Each data set tells its own unique story. The engine can be integrated into your own system through an interface (such as APIs) or implemented locally.

More Testimonials:

“...emnos was chosen to take our customer knowledge to a whole new level. Our teams can use the emnos web based software daily to help them provide the best possible customer service...”

 

Herman Tinga, Chief Commercial Officer, Lenta

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“...emnos segmentations were the basis for the GALERIA Kaufhof marketing plan in 2013

and were also considered in the on- and offline marketing mix. Only when we understand our customers and their individual needs, can we create inspiring shopping experiences for all of them. To keep us a step ahead in our marketing, we use emnos Segmenter...”

 

Marc Neurath, Head of CRM, GALERIA Kaufhof

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"...emnos has transformed the way we work with Carrefour. Understanding customer behavior, thanks to the emnos joint effort process and emnos Analyzer’s relevant KPIs, allows us to take better commercial decisions and to work together on specific and efficient action plans in the interest of Carrefour and Barilla shoppers..." 

 

Tiphaine Roy, Key Account Director, Barilla-Harrys France

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 "...emnos has greatly developed our understanding of customer behavior online.
The team has done this quickly and pragmatically, enabling us, for example, to create more targeted direct mailings. This led to an increase in opening rates of up to 10% and sales increases of up to 30%..."

 

Gareth Locke, Head of Marketing, zooplus

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"...We are working with emnos to improve our guest insight and segmentation capabilities. We especially value the company’s experience in this space and its highly capable analytic team..."

 

Kate Whittington, Director of Guest Insights, Target Corporation

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"...emnos Ranger shows us strengths and weaknesses of our merchandising. In those categories where the solution is in use, our sales are rising significantly..."

 

Karsten Hemmer, Head of Business Unit real,- Online / New Business, real,- SB-Warenhaus (member of Metro Group)

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"...Insight sharing has helped us to develop a more frequent and enriching contact with Carrefour..."

 

Guillermo Roger, Marketing Manager, Acesur Group

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"...I’ve been working with emnos since 2010 in both France and Spain and experienced the company’s talent in getting relevant and actionable insights out of Customer Big Data. The team has developed outstanding knowhow supporting us in building and activating shopper marketing strategies. This is the key backbone for connecting our precision marketing and segmented execution Strategy.
I believe this is now the way forward for all Retail and FMCG businesses to jointly create sustainable value for our consumers and shoppers..."

 

Bernard Fevry, Director of Operational Marketing Europe, Coca-Cola

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