Testimonials & Case Studies

Customers hold the key

 

Lenta, one of Russia’s largest retail chains, relies on customer knowledge delivered by emnos to support its growth strategy and daily decision making.

    “emnos was in the perfect position to support both manufacturer and retailer and help us both benefit from shared information.”

     

    Damien Dumesnil, Category Manager, Mars Food France

    Mars France

     

    Working together, retailers and suppliers can develop a unified strategy to meet customer needs and product preferences and, at the same time, manage stock levels and increase revenue. Mars France asked customer insight specialist emnos to support its collaboration with Europe’s leading retailer, the Carrefour Group, by helping the manufacturer to leverage and interpret shopper insights gained at retail level.

     

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    “The decision to go with emnos and the implementation of emnos Nominator as the central offer management platform was critical to the overall development of the loyalty programme.”

     

    Jacob King, CMO of Plenti

    Plenti

     

    Although the concept is familiar to consumers in other countries, Plenti is the first coalition loyalty programme in the U.S. One year in, it is proving very successful - but the 2015 launch date heavily depended on getting a suitable offer sourcing and management platform established and ready to go.

     

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    “To keep us a step aheadin our marketing,we use emnos Segmenter.”

     

    Marc Neurath, Head of CRM, GALERIA Kaufhof

    Galeria Kaufhof

     

    Ever changing market developments and trends mean GALERIA Kaufhof has to realign and reassess its department stores again and again to remain the number one choice for shoppers – particularly as eCommerce and a multichannel marketing approach continue to gain momentum.

     

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    “emnos was chosen to take our customer knowledge to a whole new level.”

     

    Herman Tinga, Chief Commercial Officer, Lenta

     

    Lenta

     

    As Russian shoppers become more familiar with large food chains, existing retailers need to combat the inevitable growth in competition by developing strong brand loyalty. Lenta one of Russia’s largest retail chains, relies on customer knowledge delivered by emnos to support its growth strategy and daily decision making. This approach also helped Lenta launch a pioneering direct marketing program.

     

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    More Testimonials:

    “...emnos was chosen to take our customer knowledge to a whole new level. Our teams can use the emnos web based software daily to help them provide the best possible customer service...”

     

    Herman Tinga, Chief Commercial Officer, Lenta

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    “...emnos segmentations were the basis for the GALERIA Kaufhof marketing plan in 2013

    and were also considered in the on- and offline marketing mix. Only when we understand our customers and their individual needs, can we create inspiring shopping experiences for all of them. To keep us a step ahead in our marketing, we use emnos Segmenter...”

     

    Marc Neurath, Head of CRM, GALERIA Kaufhof

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    "...emnos has transformed the way we work with Carrefour. Understanding customer behavior, thanks to the emnos joint effort process and emnos Analyzer’s relevant KPIs, allows us to take better commercial decisions and to work together on specific and efficient action plans in the interest of Carrefour and Barilla shoppers..." 

     

    Tiphaine Roy, Key Account Director, Barilla-Harrys France

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     "...emnos has greatly developed our understanding of customer behavior online.
    The team has done this quickly and pragmatically, enabling us, for example, to create more targeted direct mailings. This led to an increase in opening rates of up to 10% and sales increases of up to 30%..."

     

    Gareth Locke, Head of Marketing, zooplus

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    "...We are working with emnos to improve our guest insight and segmentation capabilities. We especially value the company’s experience in this space and its highly capable analytic team..."

     

    Kate Whittington, Director of Guest Insights, Target Corporation

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    "...emnos Ranger shows us strengths and weaknesses of our merchandising. In those categories where the solution is in use, our sales are rising significantly..."

     

    Karsten Hemmer, Head of Business Unit real,- Online / New Business, real,- SB-Warenhaus (member of Metro Group)

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    "...Insight sharing has helped us to develop a more frequent and enriching contact with Carrefour..."

     

    Guillermo Roger, Marketing Manager, Acesur Group

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    "...I’ve been working with emnos since 2010 in both France and Spain and experienced the company’s talent in getting relevant and actionable insights out of Customer Big Data. The team has developed outstanding knowhow supporting us in building and activating shopper marketing strategies. This is the key backbone for connecting our precision marketing and segmented execution Strategy.
    I believe this is now the way forward for all Retail and FMCG businesses to jointly create sustainable value for our consumers and shoppers..."

     

    Bernard Fevry, Director of Operational Marketing Europe, Coca-Cola

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    Clients we made happy so far